Starwood operates about 75 hotels in Central and Eastern Europe, and over 1 000 hotels all over the world. Following Le Méridien Budapest in the capital city, Four Points by Sheraton Kecskemét is the company's second hotel in Hungary, and also the first international prestigious hotel in Kecskemét. CME Hungary Zrt. was awarded the task to introduce the new Hungarian hotel of the Four Points by Sheraton hotel chain on the market, having 160 hotels in 30 different countries, involving complex communication and marketing activity starting from the announcement of the project all the way until opening the hotel. The project involved PR activities, event organizing and also an advertising campaign consisting of nearly 100 advertisements.